Effective Advertising

I was waiting at the traffic lights yesterday at the Jalan Loke Yew/Jalan Hang Tuah intersection in Kuala Lumpur when my daughter noticed this very life-like advertisement. She thought it was a real person hanging from the scaffolding, and so did I. It's actually an advertisement for Levi's jeans, and the guy is a life-size cardboard figure. Managed to snap 2 quick shots before the traffic lights turned green.